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This campaign was created to "normalize" the idea of talking to physicians about Goals of Care. Regardless of what the ailment is, physicians are required document the patient's wishes. The campaign includes posters, life-size physician cut outs and hand-out materials....
This campaign was created to encourage colon cancer screening in overdue populations. It was launched during flu season when a higher amount of patients were visiting primary physicians for flu vaccination. A humorous approach was taken to take the "ick" factor out of doing the...