This campaign was created to encourage colon cancer screening in overdue populations. It was launched during flu season when a higher amount of patients were visiting primary physicians for flu vaccination. A humorous approach was taken to take the “ick” factor out of doing the poop test. An interactive toilet hanger with “The Scoop on Poop” was used to encourage patients to record and document the take home FOBT test.

Design considerations:

• Targeting population over 50
• Easily adaptable to other locations