Every business starts with a logo.

Before you can develop any marketing materials, you need to have your logo in place. But what exactly is a logo? A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand’s message and position. A well designed logo should evoke some memory or emotion from the viewer depending upon their relationship with the brand.

Logos can be simple or intricate. Colour or black and white. Many considerations go into creating a logo – consult a designer to learn why you need to be aware of these design considerations.