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For Start Up Business Owners

2392136_mlCongratulations! You are a business owner.

Taking the plunge into self-employment is one of the most rewarding and scariest things you’ll ever do. Long days and a never-ending to-do list becomes standard operating procedure.

Getting the right branding and marketing in place from Day 1 is critical to small business success. It really is true that a business name and image can make-or-break you.

You will need to know, in minute detail, the following things But we’re here to help you with every step.

  1. Your target, secondary and tertiary markets
  2. What motivates these people to buy?
  3. What problem are you solving for them?
  4. Is your product/service price sensitive?
  5. Where is your product/service in the product life cycle?
  6. What makes you different from the competition?

Hip Mama’s Tips for Start ups:

  1. Remember why you started this business.
  2. Don’t give up – it’s better to work the long hours for yourself than for someone else.
  3. Build your business with the end goal in mind. When you know where you want to be, planning how to get there is just logistics.


Many a business with a great logo has failed. Many businesses with really bad logos continue to thrive.

However, humans are affected by our perceptions. Your mother said it best: “You never get a second chance to make a first impression”.

And who are we to argue with your mama?

So, when launching your business, spend time thinking about what your logo means to your business. Like your business plan, having solid branding in place serves as a foundation you can build a great business upon.

Get your free guide: 5 Hip Tips for Logo design.

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