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Canadian Mental Health Association- WECB Annual Report

CMHA – WECB had a unique request for the 2014 Annual Report.

The concept:
Based on a larger chapter’s format, CMHA-WECB requested their annual report be created. The supplied format was 8.5 ” x 27.5″ folded to 8.5″ x 5.5″.

The challenge:
The print run for this project was 300 copies. At the size requested above, it would be extremely costly to produce only 300 copies.

The solution:
While keeping the same format, the size was adjusted to be 6″ x 18″ folded to 6″ x 4.5″. This allowed for digital printing. The end result was a finished product that folded to the size of a postcard. This kept the desired format and also accommodated the client’s budget.

There was additional information that was extrapolated into a stand alone “Highlights” page that was handed out along with the Annual Report.

View the full report here.