CMHA – WECB had a unique request for the 2014 Annual Report.
Based on a larger chapter’s format, CMHA-WECB requested their annual report be created. The supplied format was 8.5 ” x 27.5″ folded to 8.5″ x 5.5″.
The print run for this project was 300 copies. At the size requested above, it would be extremely costly to produce only 300 copies.
While keeping the same format, the size was adjusted to be 6″ x 18″ folded to 6″ x 4.5″. This allowed for digital printing. The end result was a finished product that folded to the size of a postcard. This kept the desired format and also accommodated the client’s budget.
There was additional information that was extrapolated into a stand alone “Highlights” page that was handed out along with the Annual Report.
View the full report here.